The dashboard
Search footprint and position bands
Your footprint is the set of phrases your domain appears for in public search results, captured on your plan schedule. Top 10 and top 3 count where those phrases sat on capture day. The position bands are clickable filters: click a band to see exactly those keywords.
Estimated monthly volume is modelled from licensed data. It is an estimate of searches, never a measurement of your traffic, and the interface never adds it to anything measured. When Search Console is connected you get real clicks and impressions beside it, clearly chipped as measured.
A dash in any cell means not collected, never zero. History is append-only: every capture stays, which is what makes the trend lines honest.
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