The keyword drill-down

Click any keyword anywhere in the dashboard to open everything held for it: current position and difficulty, position history, measured Search Console clicks and impressions, modelled Google and AI demand, five years of Google Trends interest, and a live SERP check.

The live SERP button runs one real search (about half a cent, billed to your plan budget) and caches for 24 hours. The trends lookup fetches itself on open because its result is cached for 7 days: a whole team reopening the same keyword inside a week spends nothing.

From the same panel you can push a phrase into your steering with one click: watch it as a keyword or track it as a question for citation checks.