001/ THE FIELD NOTES

Field notes

Plain-English guides to getting recommended by AI. No fluff, no jargon. The same rule we hold our audit to.

2026-07-03 · 8 min read

The llms.txt guide: what it is, how to write one

llms.txt is a plain-text guide to your business that AI crawlers fetch first. Here is what it is, what it is not, and how to write one in 20 minutes.

→

2026-07-03 · 7 min read

How AI engines choose their sources

AI answer engines run every business through three tests: can I read you, can I verify you, can I trust you. Most businesses fail all three without knowing.

→

2026-07-03 · 7 min read

When someone asks AI for 'the best near me'

AI now answers "best X near me" by naming one or two businesses. Whether you are named depends on what AI can verify about you, not how your website looks.

→

Reading is optional. Checking is free.

30 seconds, no account. See what AI can verify about your business today.