001/ THE FIELD NOTES

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Plain-English guides to getting recommended by AI. No fluff, no jargon — the same rule we hold our audit to.

2026-07-03 · 8 min read

The llms.txt guide: what it is, how to write one, and what to put in it

llms.txt is a plain-text guide to your business that AI crawlers fetch first. Here is exactly what it is, what it is not, and how to write a good one in 20 minutes — with a complete worked example.

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2026-07-03 · 7 min read

How AI engines choose their sources — and how to become one

AI answer engines run every business through three tests: can I read you, can I verify you, can I trust you. Most businesses fail all three without knowing. Here is how the tests work and how to pass them.

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2026-07-03 · 7 min read

When someone asks AI for 'the best near me' — a local business guide

AI now answers "best X near me" by naming one or two businesses. Whether you are named depends on what AI can verify about you — not how good your website looks. The five fixes, in order.

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Reading is optional. Checking is free.

30 seconds, no account — see what AI can verify about your business today.