How to feed correct data to AI tools

AI assistants like ChatGPT, Claude, and Perplexity generate answers by searching the web and their training data. They often cite competitors, outdated information, or plain inaccuracies about your company. You cannot force an AI engine to use your website. But you can make your facts easier to find and trust than the alternatives.

The solution is to publish a verified fact catalog: a single source of truth about your business that AI systems can discover through standard channels.

A verified fact catalog lives in one place on your domain and is accessible to AI engines through multiple delivery methods. The catalog contains facts you have extracted from your website and explicitly approved. Each fact includes its source, date, and who approved it.

To make this catalog discoverable, you publish a v=AEO1 DNS TXT record on your domain. This is an open standard (spec at aeorecord.org) that signals to AI engines: a verified fact catalog exists for this domain, and here is where to find it. AI tools that respect this standard can pull your facts directly instead of guessing from web search.

Once your verified facts exist, serve them through the channels AI systems use. A REST API lets AI tools query your facts programmatically and cite them with full provenance. MCP endpoints let tools that support the Model Context Protocol connect directly to your fact source. An llms.txt file gives AI engines a machine-readable guide they discover via your website. Public grounding pages carry FAQ schema both humans and AI systems can read. And the v=AEO1 DNS record proves a verified catalog exists and points to all of the above.

AI systems that crawl the web will find these signals and use your facts instead of unreliable sources.

After you publish your verified facts, track whether AI engines actually cite them. Run the questions you care about through ChatGPT, Claude, Perplexity, and Google AI. Record which sources each one cites, what answer they give, and whether your business was mentioned.

Repeat this monthly. Over time, you will see AI assistants cite your verified facts more often and cite competitors or wrong information less often. This is how you know your data has reached the AI tools.

Grounded AEO maintains a verified fact catalog for your business. You provide facts from your website; Grounded AEO reviews them with you, publishes them with full provenance, and serves them to AI engines via API, MCP, llms.txt, public grounding pages, and the v=AEO1 DNS record standard.

The service also runs scheduled citation checks across ChatGPT, Claude, Perplexity, and Google AI. It records whether your business was cited, who was cited instead, and the answer verbatim. This gives you data on whether your facts are reaching AI assistants and which questions still need work. Plans start at $99 per year, with a free site audit available before you commit.