Stop AI from making up your company facts

Language models do not retrieve facts from a database when answering questions. Instead, they predict the next word based on patterns they learned during training. If your company is new, small, or has outdated information online, the model’s training data is incomplete or stale. When asked about you, it fills gaps by guessing what sounds plausible, a problem called hallucination.

This happens even with well-known companies. AI systems have no mechanism to verify facts against a live source of truth before answering. They cannot phone your office or check your website in real time. They only work with information they were trained on, which is frozen in the past.

The solution is to make verified company facts available in formats that AI systems are designed to read and trust. This means publishing your facts in structured, machine-readable formats that AI engines can access directly, rather than relying on general web crawling.

Start by documenting your company’s core facts: legal name, founding date, location, what you do, key team members, and contact information. Store these in a central, authoritative location. Then expose them through channels that modern AI systems check before answering.

These channels include your company’s website, structured data formats, API endpoints, and dedicated fact catalogs. When AI systems know where to find your official facts and trust that source, they cite it instead of guessing.

One emerging standard for this is the AEO1 DNS record, which signals to AI systems that your company maintains a verified fact catalog. This tells AI engines that authoritative information about you exists and where to find it.

You can also publish a grounding page on your website: a single, well-structured page that lists your verified company facts in plain language and machine-readable formats. AI systems that support fact grounding will read this page and use it to answer questions about your company accurately.

These approaches work because they give AI systems a direct, trusted source to cite instead of generating guesses. The more machines that know your facts are verified and accessible, the more likely they are to use them.

Grounded AEO operates a verified fact catalog for companies and serves that information to AI engines through multiple channels: API, MCP, llms.txt, and public grounding pages. The service anchors company facts using the v=AEO1 DNS record standard.

If you use this service, your verified company details are stored in a single source and distributed to AI systems that support fact grounding. This reduces the work of maintaining accuracy across multiple platforms and gives you visibility into how AI systems learn about your company.