Campaigns: tracking whether the work moved anything

A campaign is a named, dated window plus the posts that ran and the numbers you report. Enter views, likes and spend day by day; the history is append-only and everything is labelled reported by you.

The window is the point: campaign start and end render as marks on your measured charts, beside Google’s clicks and impressions, citation checks and your ranking footprint. You read what actually moved against the dates the work ran, with every number keeping its source.

Self-reported campaign numbers never blend with measured data. That separation is what makes the picture credible when it does show movement.